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National Repository of Grey Literature

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Export promotion from the perspective of the selected company BUČILOVÁ, Lenka The main objective was to investigate the possibility of export promotion for Czech companies, namely Kovohutě Příbram nástupnická, a. s., Products Division. To evaluate the use of the possibilities of export promotion from the perspective of the selected company and propose measures to improve the opportunities.As a secondary objective was determined using the potential to promote exports in selected sectors and appreciation of the use of export promotion. The final output of this work was a recommendation for the company in promoting exports. Because the company does not have a good opinion on a range of support services exports, this recommendation has been prepared only for those services with which the company has a positive experience. Detailed record

The Communication Mix of company NOWACO PIKHARTOVÁ, Aneta The aim of this work is to describe the marketing tools, and specifically describe the communication mix in NOWACO. By working with NOWACO I got a full picture of the company's marketing mix. NOWACO invests tens of millions each year. For example, NOWACO uses television advertising for its ice cream brand, called Prima and Mrož. Company NOWACO often participates in exhibitions and fairs. First of all NOWACO became a major sponsor of the first year Danone nationwide project for 2010/2011. Of course, NOWACO uses other tools of marketing communication such as public relations, sales promotion, and interactive marketing. Detailed record

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